Project Details
Higher tiered service = higher customer satisfaction = lower churn. That was the strategy behind this upgrade campaign for Cox High Speed Internet, HD and DVR services. Cox delivers the fastest Internet in America. But not enough of their customers were subscribing to it. So we carefully segmented the target audience in order to determine who would benefit the most from upgrading. Then we sent out customized mailers and emails. The CHSI mailer generated a favorable .6% response rate, with a 10.3% reduction in churn among essential service customers. The HD/DVR letter generated a .92% response with an 8% reduction in churn. Pretty simple. And pretty effective.
Upgrade to a faster Internet and better TV.
Why should that be a challenge?
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