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Refer a Friend Program
Cox’s Refer A Friend program needed a few more friends. It had only eight referred customers for all of 2010. So we developed and promoted a more user-friendly program to increase subscriptions through referrals while increasing loyalty for existing customers. The plan was simpler than most—refer a friend and get $25 for both you and your friend. No fine print. Nothing up anyone’s sleeve. Messaging was delivered through TV, direct mail, bill statements, carrier envelopes, and print ads. Results were immediate. An average of 133 referrals have been submitted each month, and 562 new customers so far. Friendly high fives all around.
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